Homestead Financial · visual redesign

Two directions to react to

The same application — same questions, same order, same copy — dressed in two different visual identities. Open each, scroll the four sample screens, and tell me which feels more like Homestead. We build the winner for real (and can blend the best of both).

Nothing about the flow, logic, or wording changes here — this is purely how it looks and feels. A few small upgrades are shown in context: a clearer step indicator, a checkmark on the selected option, a privacy/trust note, a "reviewed by a real licensed broker" line, and higher-contrast text.

Direction A

Homestead & Oak

Warm, calm, advisory. Paper ground, deep evergreen, brass hairlines, an editorial serif. Feels established and human — like a trusted broker's office.

Fraunces + Inter · flat & premium
View Direction A →
Direction B

Homestead Modern

Crisp, confident, app-like. Cool white, a floating card, one bold indigo accent, a rounded geometric face. The polish of a best-in-class fintech.

Plus Jakarta Sans + Inter · rounded & energetic
View Direction B →